Christopher Keiller Fine Wine Services Grape man image

Investment Guide

Fine Wine Investment

wine list with wine bottle shadow

There are few bottles of wine whose reputations reach fabled proportions. Margaux 1900, Mouton '45, Cheval Blanc '47, Latour '61 are legendary. More than likely bought for a few shillings when first released and now worth several thousands of pounds each, bottles like these are at the very pinnacle of wine drinking, providing the connoisseur unrivalled pleasure and excitement in a glass of wine. Worldwide demand for fine wines continues to grow. As new consumers enter the market, prices for the very best wines reach staggering heights. A product in great demand, strictly limited in quantity, fine wine can be a source of lucrative financial returns. You don't need to wait for fifty years either! Indeed, some wines have trebled in price in the space of just two years. Now that's what I call investment potential!

Not all wines and not all vintages will come anywhere near to those mythic heights achieved by the few. You have to know what you are doing and what you want to do. The specifics of the vintage, particular wines, their current media hype and the buoyancy of the market all have significant effect on the value of your investment and sound, good advice from reliable and knowledgeable sources should be sought before investing in any quantity of wine. A clear assessment of your needs and your tastes will help to ensure that your investment is a pleasurable one. The fine wine market can be frenetic at times. When you see potential you have to act fast, ten minutes later and the opportunity may be lost. It can pay, therefore, to have a specialist look after your interests, not only for initial advice but also to keep you informed of current trends and what is on the market.

The general guide is to stick to 'Blue Chip' wines, 1st Growths, Grand Cru and top scoring wines with established track records for the top tier of investment. High scoring wines and consumer favourites, can also offer a more accessible level of investment for many and great 'drinking returns'. Lynch Bages seems to be the perennial winner here, the best vintages can show some striking increases in value. Although the fine wine market seems set to continue to expand, a word of caution. Any investment is a risk. There is no guarantee that prices will not fall. My advice would be to only invest if you have a passion for collecting and drinking wine as any profits are then always a bonus. A few hundred pounds invested in a case of good wine may not bring a vast financial return, but if allowed to reach its full maturity, it may give enormous pleasure to the patient investor. On the other hand, a great bottle of wine is not merely a consolation, it can be a taste sensation, a remarkable experience, leaving lasting memories of both the wine and the occasion.


If you are interested in starting a collection of wines for pleasure or for investment, please contact us and a selection of wines suitable to your own personal requirements can be suggested.


© Christopher Keiller 2000    © Ann Rogers 2000 photograph 'Grapeman'
© Ann Rogers 2008 photograph 'Wine Investment'